Comments on: Gandhi on Piccadilly and building a brand http://chlog.chlorophyll.in/?p=168 The definitive branding blog from chlorophyll brand and communication consultants Thu, 09 Sep 2010 00:12:30 +0000 http://wordpress.org/?v=2.6.2 By: Ketan http://chlog.chlorophyll.in/?p=168#comment-610 Ketan Tue, 07 Jul 2009 11:38:17 +0000 http://chlog.chlorophyll.in/?p=168#comment-610 "After all, a brand, at its simplest and deepest level, is a single big idea, an idea that doesn’t change with circumstance" I disagree. After all what is a Brand's worth if not everyone can identify with it? a brand has to be in a constant state of flux to adapt to each and everyone. Case in point - Vodafone. This brand has a consistently new approach to capture 'mindspace' for each segment. “After all, a brand, at its simplest and deepest level, is a single big idea, an idea that doesn’t change with circumstance”

I disagree. After all what is a Brand’s worth if not everyone can identify with it? a brand has to be in a constant state of flux to adapt to each and everyone. Case in point - Vodafone. This brand has a consistently new approach to capture ‘mindspace’ for each segment.

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